People want information quickly and watching short video is always going to be quicker than reading a block of text.
LUCIE FINK FULL
Vlogging is a great way to get a lot of information out there quickly, because they don’t have to require a full production studio (though proper equipment can make you appear professional) it’s just you, or someone else in your business, talking to a camera.Īnother reason that vlogging is important to a small business is because it’s effortless for your viewers. People can’t get enough of videos: they watch 6 billion hours of video on YouTube every month and 92 percent of mobile viewers share videos with others. While there is nothing wrong with blogging the traditional way, here are some key reasons your business should start vlogging. This is a visual way to share information you would otherwise type out in an article. What are vlogs you may ask? Well, vlogging is pretty simple: it’s the combination of videos and blogging. Keep reading to learn more about the importance of vlogs, videos and more.
Now to be honest, I don’t remember how I came across her videos on YouTube, but after the first one I was hooked.Īfter becoming an avid YouTube watcher and social media follower, her approach to vlogs and social media got me thinking about how businesses can follow suit.
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